About Us

Support Your Local Camera Store was created to celebrate and strengthen the independent camera stores that serve as the heart of photography and videography communities around the world.

The initiative is backed by the Photographic Research Organization (PRO), an organization established in 1958 with a mission to help independent camera retailers thrive while supporting the growth of imaging at the local level. Today, PRO supports retailers across the United States, Canada, the United Kingdom, Australia, and Costa Rica.

Photography is more than products and technology. It is built on relationships, education, creativity, and community. Local camera stores play a vital role by providing hands-on expertise, workshops, events, equipment demonstrations, technical support, and a place where photographers and videographers can connect with others who share their passion.

Support Your Local Camera Store brings together manufacturers, retailers, creators, and consumers in a shared effort to keep imaging vibrant and accessible in communities everywhere. By encouraging photographers and videographers to shop locally, learn locally, and engage locally, we help ensure that future generations will continue to have trusted experts and welcoming places to turn for guidance and inspiration.

Whether you are picking up your first camera, building a professional business, or simply looking to connect with fellow creators, local camera stores remain one of the most valuable resources in the imaging industry. Together, we can build a stronger community that supports one another and helps photography and videography continue to flourish.